Awesome Liguria

Your complete travel guide to the Italian Riviera — honest, detailed, and written by people who actually spend time here.

Liguria is the crescent-shaped Italian region that gave the world pesto, focaccia, and the Cinque Terre — five sherbet-coloured villages clinging impossibly to cliffs above the Mediterranean. But Liguria is so much more than its most famous postcard. From the sprawling medieval maze of Genoa (Italy’s most underrated city) to the palm-lined promenades of Sanremo, from the glamorous harbour of Portofino to the wild hiking trails of the Alta Via, this thin strip of coast between the Alps and the sea rewards travellers who look beyond the obvious.

We built Awesome Liguria to be the guide we wish we’d had — practical, honest, and unafraid to tell you when a famous spot isn’t worth the detour. Whether you’re planning a 5-day itinerary, hunting for the best pesto in Genoa, looking for where to stay in Cinque Terre, or just figuring out when to visit — start here.

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Not sure where to begin? Start with our 5-day Liguria itinerary, check out the best time to visit month by month, or browse all destinations to find the towns that speak to you. Liguria rewards curiosity — the best discoveries are often the ones you didn’t plan for.

Last updated: July 2026 · View all guides →